The beginning of the presentation is yellow and white text, "The missing piece is Kraft Mac & Cheese," over a blue background.

Capstone

For Senior Capstone I created a plans book of a given client, Kraft Mac + Cheese (KMC). My campaign focused on a target audience of young couples without children, around the ages of 25-34 that value cooking and food. My strategy focused on KMC being this missing piece and connection to my audience’s grocery list and established routine, just as they are to each other.

The first slide of the presentation features the title of the paper, with social media icons in the middle and an influencer graphic with a megaphone talking to her followers through a phone.

Eca 2025 Convention

Four women stand together by the ECA 2025 poster, two on each side.
Two women present at the ECA conference through a projector at the front of the room to a crowd of around 15 people in chairs.

I presented an independent research academic paper with a fellow student at the 2025 ECA Convention in Buffalo, NY, about how influencers interpret the trans-parasocial and reverse parasocial relationships they have with their followers. These terms acknowledge the influencers’ feelings for their followers through reciprocities, interactivity, and co-creation. Our semi-structured interviews of nine fitness momfluencers show that reverse parasocial relationships exist on Instagram and that influencers prioritize their relationships with followers over monetizing them.   

  • A pink and orange ombre background with the title of the paper in white and yellow text, with a heart over the word, "love." A quote from the text, "Love, like happiness, is everywhere," is featured below the title.

    The Intersection of love and happiness

    The paper is about love and happiness, and human connection and relationships.

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  • In big white text, the word "framing" spans the diagonal of the cover of the project over a grey background. The title of the project, "Duty to Self or Sport?" is below the "News Framing," header.

    Framing Project

    A news framing comparison of Naomi Osaka and Simone Biles’ individual sport withdrawal.

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  • The title of the project, "reality vs Representation: Modern Films and Mental Illness," is over a blue background with an image from each film, "Silver Linings Playbook," and "Girl, Interrupted," at the top.

    Media Case Study

    A case study about mental illness representation in two popular films.

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