Brand strategy through campaign development

The first slide of a presentation features the title, "Moderna X Pfizer: Spreading Covid-19 Booster," with images of a masked young man, a virus, and a shot being administered.

A PR campaign to inform and encourage young adults to receive their second Covid-19 booster.

The first slide of the presentation features the title, "Poppi: Be Gut Happy. Be Gut Healthy," with bright pink lettering and a yellow background. A colorful image of a lineup of Poppi cans is under the title.

A comprehensive marketing campaign for the prebiotic soda beverage, Poppi.

The first slide of the presentation features the title, "Built For You by Hydro Flask," and an image with many different colors of Hydro Flask bottles underneath.

A marketing and advertising campaign for a customizable line of Hydro Flasks.

The first slide of the presentation features the Goldfish logo, with one of the crackers with a Santa hat on, over an orange festive background and the title "Holiday Flavor Launch: Grab and Go with Goldfish."

A marketing and advertising campaign for a holiday flavor line of Goldfish.

Social media content creation in internships

The Busy Creative logo with white text over a black background.

At The Busy Creative, a small digital marketing agency, I created social posts for over 10 small business clients for Facebook and Instagram and monitored engagement to strategically spread awareness. I also further developed my skills in product videography and photography.

The Owls Head Transportation Museum's logo with black text and a gold owl with a plane propeller and wheel behind it in the middle.

At the Owls Head Transportation Museum, I planned and created social content on Instagram and Facebook, with over 23k followers combined, aligned to their brand messaging and seasonal campaigns.